The newsletter has proved an effective communication tool for the Lightstation.
It is distributed electronically to the media, regional tourism operators, tourism marketing groups, business partners and friends of the Lightstation.
Visitors to the Cape Otway Lightstation website can subscribe to the newsletter as well as access an archive of previous issues.
This newsletter is produced for Otway Estate – a successful winery and brewery.
It incorporates their recent rebranding and is produced in two formats – one for email distribution & one for print.
Two versions of this newsletter were produced – one for email distribution to members and one printed out for display at the Visitor Information Centres.
The newsletter was distributed, via email, direct to members.